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Privacy notice

Principles:

Green Cellars cares about your privacy. When using your personal data we promise to:

  • Take proper care of your data and will treat it like our own.
  • Only use your data to deliver and improve the Green Cellars experience.
  • Not send you spam. You decide what and how you hear from us.
  • Not keep your data longer than we need it.

We are committed to protecting your privacy and security. If you have any questions about how we look after your privacy, email us at paul@greencellars.co.uk

Legal basis for processing your data

Where we process your data, Green Cellars Ltd is the Data Controller while you are the Data Subject. As the Data Controller we rely on the following legal bases to process your data:

Performance of a contract

  • The use of your data is necessary to perform the agreement you have with us. For example, to accept an order, collect payment, ship your wine and deal with after sales service such as returns, refunds and exchanges.

Legitimate Interests

  • We may use your data for our legitimate interests. For example, to improve the products and service we offer, to update and adapt our website and to use your data for fraud protection or legal purposes.

How we use your data

We use your personal data to deliver our service to you in different ways. You don't have to share any of this data with us but if you don't, you may not be able to use our website or buy wine from us and you may not receive our best possible service.

The Data you give us for Your Name and Contact Details, is used to:

  • Deliver your order. We need to use this data to perform our contract with you.
  • Send you messages, by email or SMS about your order. We need to use this data to perform our contract with you.
  • Send you information by email, SMS or post about our products, offers, services and promotions. We do this to keep you informed so you get the best possible experience. We only do this with your permission. You can withdraw or amend permission at any time by unsubscribing.
  • Prevent and detect fraud. We do this to protect both you and Green Cellars.

Your Date of Birth, we use this data to:

  • Verify you are over 18. We cannot sell you alcohol if you are under 18.

Your Payment Information, we use this data to:

  • Take payments and give refunds. We need to use this data to perform our contract with you.
  • Prevent and detect fraud. We do this to protect both you and Green Cellars.

Details of conversations we have had with you, we use this data to:

  • Provide great customer service. We need to do this to perform our contract with you.

Order History, Favourites, Preferences, we use this data to:

  • Provide relevant products, services and promotions. We do this to ensure we are giving you what you want.

How and when you use our website, the pages you visit and interactions you make, your ip address and device type, we use this data to:

  • Analyse and optimise the way our website works. We do this to offer you the best possible experience.
  • Detect, prevent and investigate any attempt to hack our website or systems. We do this to protect both you and Green Cellars.

If and when an e-mail is delivered to you, if it is opened and if any links in the email are clicked, we use this data to:

  • Analyse, optimise and improve our email campaigns. We do this to provide you with relevant products, services and promotions.

We also take personal data and remove anything that connects it to you - this is called "anonymisation". We then use this alongside other anonymous data in order to undertake analysis and research to improve the products and services we offer. To do this we share this anonymous data with third parties. These third parties will not see any personal data about you at all.

Keeping your data

We will not keep your data for longer than we need it. We do need to keep your data in the following circumstances:

  • While your account with us remains open, or
  • As long as it is needed to provide services to you such as returns or refunds, or
  • Where it may be required to meet legal obligations, resolve disputes and to detect and prevent fraud.

Sharing your data

We will not sell any of your data to any other party.

We may share your personal data with other organisations or companies. We will only share this data so that we can perform our contract with you or to optimise, improve or personalise the products and services we offer.

The types of organisation or companies we share your data with are:

  • Companies that package and deliver your wine to you.
  • Companies that enable us to complete your order such as credit card companies, banks and payment providers.
  • Partner companies, where you have been introduced to Virgin Wines through one of their promotions or offers.
  • Fraud prevention companies.
  • Where the law requires, the police or other law enforcement agencies.
  • Specialist companies that host our website and systems or help us with our marketing.

We also share data that we anonymise, to make sure it does not identify you, with third parties to undertake analysis and research to help us improve the products and services we offer.

Using your data for marketing

We will only send you marketing messages by email, SMS or post if you have agreed to receive them. We ask(ed) you for your marketing preferences when you open(ed) your account.

You can stop receiving marketing messages from us at any time. You can do this by clicking the unsubscribe link in any marketing email we send you.

Cookies

As is common practice with almost all professional websites, we use cookies on our website to enhance your experience when using our website. No personal information is stored in the cookies we use, but they can be connected to you in our systems. For more information, please see our cookie policy.

Digital Advertising

Green Cellars undertakes various types of online advertising. Some of this advertising may be based on information we have about you and your use of Green Cellars. We do this with using a variety of techniques such as tracking pixels, tags, cookies and other identifiers.

The actual adverts and the content you see may be based upon data we hold about you. We do this to ensure we are offering you the most appropriate products and services.

Advertising

We use an advertising company at times for our analysis and optimisation and they may utilise your non-personal data to plan and optimise media campaigns to ensure the ads that you receive from us are relevant to you. They do this through Analysis cookies. This is designed to ensure relevant ads are served to you, to deliver a better experience.

Your Rights

Green Cellars takes your rights to privacy seriously. You have the right to:

  • Know what personal data we hold and how we process that data. This information is laid out in this notice.
  • Request that incorrect data we hold about you is updated.
  • Ask us to share with you the personal data that we hold about you.
  • Request that we stop processing your data or delete your data in some circumstances.
  • Stop us sending you marketing messages.
  • To complain to the Information Commissioners Office.

You can stop receiving marketing emails from us at any time by clicking the unsubscribe link or by going to your account.

Changes to our Privacy Notice

We may change our privacy notice from time to time. When we do change this notice we will update this page to reflect the changes.

Where we make significant changes to the Policy we will inform you via email. You can then review the changes and decide whether or not you wish to continue using Green Cellars.