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The third generation joined the company from the late 1990s, with Giuseppe, Orsola, Olimpia and Agostino Rizzardi. The company’s goal is unchanged, namely the creation of ‘estate produced and bottled’ wines, retaining control of the entire production chain in-house. New vineyards have been planted with different grape varieties in accordance with the type of soil, and the system of nurturing different varieties of vine is being improved to increase the quality of the wines. In recent years Guerrieri-Rizzardi has joined the ‘Historical Wine Families’ Association and the ‘Les Hénokiens’ Association of 200-year old family businesses. Today, Guerrieri-Rizzardi is a dynamic company, not only in the world of wine, but also in tourism and hospitality.